Tuesday, June 26, 2007

Myths, Lies and the Death of Diet Reality

Dieters... it is time to take responsibility for your actions. We can continue the blame game on to the media, to genetics, to environment, to our life situation only so long. Because when we are gasping and puffing for air at the mall or being diagnosed with some weight related disease, genetics, your life situation and the media ain't gonna be there for you. The only person who will suffer the consequences is YOU. But we don't accept reality or responsibility and we continue to try and find the easy fix in a sea of misinformation and out and out lies.

There are a million myths out there which I am sure you are most familiar. The majority come in the forms of "Lose 20 pounds in 5 minutes" kind of claptrap. Others espouse a warped and illogical methodology of eating. Only grapefruits on Sunday with a maple syrup enema on Friday... avoid radishes because the aliens planted them here to make you evil. Now when you read that you say "outrageous"... in fact you may laugh. Why? Because it is so ridiculous to you it makes no sense. The claims are ludicrous. Now what if I began to wrap those words in some real pretty packaging. A nice website filled with doctors images and glowing testimonials from satisfied clients (all fake of course) stating "everything else failed but with the alien radish diet it was a miracle" You then read that doctors in fact recommend this diet. There is a doctor on the website (must be a real doctor on the internet!) Then you read "scientific studies" that prove the validity of the alien radish diet (internet or TV studies are never wrong) These are in depth 120 page studies! And finally... the nail in the coffin... THE MONEY BACK GUARANTEE and a smiling skinny guy or gal promising it'll work. Now our minds... as much as we initially considered this idea to be impossible... start to wonder... well maybe the alien thing is a bit weird... and the enemas... yuk... but you visit the website a few more times... and realize I HAVE to give this a shot. Look at the studies! The doctors! The testimonials! And a money back guarantee! I will just get my money back if it doesn't work! But you won't. Most marketers know that only 25% of consumers will ask for a refund with items under $20. Its too much effort. And the people who order this CRAP are generally not the most motivated group anyway... they are looking for the easy way out of dieting... so maybe even less than the 25% figure. Of course the alien radish diet goes great for the first 3-4 days at which time we run and yell at all our friends that their diet is stupid and the alien radish is the best thing since low carb sliced bread. Life is good as all the alien evil is stripped away and you do drop a few pounds. "And my clothes feel looser!" And then reality kicks in. This diet is impossible to stay on, you feel like hell, and you binge eat a whole box of cookies. Depression subsequently kicks in you binge more, maybe a whole pizza. Now you are out $20, another week of your life is gone and your poor butt is sore from the maple syrup enemas. Not a happy day.

So... you have a choice. Continue to live in frustration your WHOLE LIFE up and down like a roller coaster trying every fad and fiction available... OR you can take some time, do some REAL research into health, nutrition and how the body works and slowly and surely drop pounds. Not 10 pounds in 10 days... not shedding weight the speed of light... just living and eating well and the weight naturally coming off. Easy? No. But easier than the alternative. The first few days are tough as your body craves the foods it is addicted to. But trust me that momentary pain is nothing compared to a lifetime of obesity, or the pleasure of being healthy and fit in mind and spirit.

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